NEWS

APPA University lectures in 2009: William Angliss Institute, Box Hill Tafe, Victorian University, Monash University, Sydney University, UTS University of Technology, Canterbury University NZ, Otago University NZ. Presented to Marketing Students and Event Management Students on the importance of using APPA Members and the navigation of the complex promotional products industry as part of the marketing mix. . APPA has lectured at 8 universities to 4,154 marketing and event management students. (3,023 in 2008 and 2,215 in 2007) . APPA - Educating the clients of tomorrow, today!

They say it at every product trade show across the world and it appears to be the buzz word of the decade. The ‘Green’ movement in products is bantered around like the term ‘CRM’ in marketing or ‘On Sale’ in retail, but what does it really mean?

CEO, William Kestin is a guest speaker on the incentive and promotional products industry. - May 15th 2008 - PANEL SESSION 2: Outside the Box Marketing solutions (11.05 – 12.35) - Session Room: Medallion Brasserie, Level 2, Gate 9, Telstra dome - William is speaking on below the line advertising – merchandise as a key component of advertising. · With total promotional product sales in Australia estimated at $2.02 billion William will highlight the reach and potential of merchandise as part of below the line advertising strategies.

There are many benefits to becoming an APPA member. They include our world class trade shows, over $30,000 in discounts (exclusively offered to APPA members), APPA Search (allowing members to search thousands of products at the touch of a button), Negotiated discounts with freight forwarders, Free job listings and potential canidate search facilities and free Education programs (covering topics that give the professional edge to all our members). FOR MORE EMAIL INFO@APPA.COM.AU