About APPA

The Australasian Promotional Product Association is the only professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region.

What shouldn't you hear from a promotional products company?

That promotional products are so cheap they can not be guaranteed to work.

Calendar of Events

APPA CONVEX 2012 (Convention and Exhibition)
Both Members and Qualified Non-Members can attend free of cost, but must be pre-approved! Sydney - Fox Studios - Royal Hall - August 22nd & 23rd 2012

APPA News

APPA Awards

Each year APPA acknowledges the most creative promotional companies with the APPA Awards for Promotional Excellence.

Total Promotional Product Sales:

Sales in Australia:
$2.02 Billion (an increase of45% in the last 5 years)

Sales in New Zealand:
$234 million (an increase of 40% in the last 5 years)

Reach

71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.

33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.

76.4% said they kept their promotional product because it was useful.

Recall

76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months

In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser

Reach

Recall

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