WHAT TO ASK A PROMOTIONAL COMPANY
ASK YOUR PROMOTIONAL COMPANY
*How long have they been in the promotions industry?
*How long have they been APPA Members?
*What is their policy on return of products?
*What is their policy on timely delivery of goods?
*What is their policy on quantity-short product deliveries?
*Have they received any APPA awards for creativity?
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TELL YOUR PROMOTIONAL COMPANY
*The audience and objectives of your event or promotion.
*The information about your brand that you want to communicate.
*The information from the recipients you would find useful, if you were able to obtain it.
*Historically, some of the other events or promotions done by your company.
*What would you like the recipients to think about your company after the event or promotion is finished?
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WHAT YOUR SHOULDN'T HEAR FROM YOUR PROMOTIONAL COMPANY
*That they will undercut any price.
*That promotional products are so cheap they can not be guaranteed to work.
*That there is no reason for them to be an APPA member.
*That there is no reason to sign off on art work approvals.
