APPA Awards Australia Judges

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Simon Tebbutt
Founder and Owner Ninth Wave Consulting, plus Managing Partner Lock Stock Marketing.

Simon opened the doors of Ninth Wave following four years at ApolloNation where he was Head of Shopper & Retail Strategy, Australia & New Zealand - Australasia’s most-awarded activations agency. Ninth Wave is a specialist retail consultancy bringing brands and retailers together.

Simon has an expansive and experienced marketing background - from client to agency, United Kingdom to Australia, retail to financial services and FMCG, to now leading the Shopper Marketing discipline across both his agency as well as providing a point of view for the activations industry. Simon began his career on the shop floor at Marks & Spencer then Sainsbury’s in London – a humbling and hard-earned introduction into the retail world and an experience he still draws upon to this day. A move to Australia in 2004 saw Simon tackle all marketing disciplines – advertising, digital, in-store and catalogue – at Publicis Mojo, BMF and finally at M&C Saatchi where he managed the Woolworths account.
Earlier this year, Simon set up another agency - Lock Stock Marketing - a new virtual creative agency.

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Carla Bridge
General Manager, POPAI ANZ

Carla Bridge has close to 15 years experience in the Australian retail industry, having served as Managing Editor at Octomedia (Inside Retail & Inside FMCG) for more than six years, and most recently as Head of Media and Communications at the Australian Retailers Association (ARA). She has spent has spent more than a decade reporting and commentating on the retail and FMCG industries and issues including fashion, e-commerce, acquisitions, lifestyle, and retail and shopper trends.

Carla is also experienced in public relations and marketing, having worked on corporate communications, experiential, business to business, and consumer campaigns for a number of high profile retail and FMCG brands at both boutique PR and international advertising companies.

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Shileen Costain
FAMI, CPM, AAICD, Strategic Alliance Manager, Pearson

Shileen is a respected marketing and business development executive, with extensive experience in the higher education industry. Marketing is not only her profession, but also her passion. Her expertise lies in marketing strategy, business development, customer acquisition and experience. Currently the Strategic Alliance Manager at Pearson, she manages high worth accounts and has worked with institutions and business across Asia-Pacific. As the Associate Director, Marketing and Recruitment at Monash College, Shileen developed and implemented the marketing strategy, identified and developed strategic growth opportunities, drove student recruitment and supported the College’s global network of partners and agents. Prior to working at Monash College, Shileen spent more than 13 years in marketing management roles for educational publishers. During this time she held regional roles, including Head of Higher and Professional Education Marketing Asia Pacific at Pearson, developing a deep understanding of the tertiary sector in Asia Pacific and around the world. Shileen holds a Bachelor of Business (Marketing) and is a Certified Practising Marketer. (CPM) She is a Victorian state committee member of the Australian Marketing Institute (AMI), and has supported the industry for many years by shaping marketing curriculum and contributing to the professional development of members for the association. Shileen is an active supporter of community causes, including being a long-time advocate and volunteer for the Leukaemia Foundation.


Marion Steel

Course Director, Bachelor of Commerce, Faculty of Business and Law, BL Deakin Business School.

Dr Marion Steel is a Senior Lecturer and the Course Director of Bachelor of Commerce in the Department of Marketing in Deakin Business School. Marion currently researches business and social networks looking at the impacts on business performance and business relationships. Over the last 5 years, this research has applied in journal articles, teaching and Industry Engagement.

As a previous board member for the Australasian Promotional Products Association (APPA), Marion has contributed to the development of their educational strategy. She has also become aware of the gap between industry and student expectations that is affecting employability and recruitment in the sector and in the wider marketing sector.  Marion uses this knowledge to design curriculum with knowledge and employability requirements.