Awards Submission Categories

Consumer Programs/GWP

This category champions the most effective consumer promotional product marketing programs or campaigns through retail or other sales channel based on sales. This category includes incentive programs in which a product was given away with the purchase of client’s product or service, gift with purchase, packaging, point of sale, retail product merchandising.

 

Business to Business (B2B)

This category highlights outstanding achievement in the development and performance of promotional products in a B2B marketing campaign. The promotional products need to be an integral part of the campaign or have a clear contribution to the campaign. The campaign can be ongoing or with a finite end date. We are looking for the most effective use of promotional products developed to increase sales or improve brand awareness or to support a specialist campaign. Specialist campaigns can include (but not limited to) new product launch or strategy launch.

 

Not for Profit Promo

This category promotes the most effective not-for-profit, charity, or social awareness promotional product marketing program or campaign based on message awareness, behaviour, attitude change or fundraising.

 

Promotional Product Innovation and Design – created predominately by the APPA member

This category is celebrating the innovative and creative development of promotional products or designs for use within a promotional product program or campaign that demonstrates innovation and creativity, brand, or campaign relevance, and is unique.  The innovation/creativity /design must be predominantly developed by the APPA member. This can be in response to a brief or generated by the APPA member for the client.

 

Event Merchandise

This category demonstrates the most effective merchandise programs based on take up rates. Event Merchandise – includes give away brand reminders, branded merchandise and onsite event marketing. Programs of high quality and unique merchandise which are consistent in brand message. This category includes custom product development, packaging design, redemption offers, large-scale product fulfilment.

 

Limited Budget

This category is promoting the most enterprising and effective promotional product or promotional product campaign where the cost of producing the product itself was to the value of $5.00 (AUD ) or less.

 

Distributor Self Promotion

This category is highlights superior products/programs designed to promote sales or refine the brand of the distributor company.

 

Sustainable/Eco Friendly/Recycling Programs or Initiatives

This category celebrates products or programs created by using recycled or environmentally friendly products, carbon neutral products, focusing on fair trade, reducing waste and/or being environmentally friendly within the work place, with clients and/or the community. This category includes products that reinforce an environmental message with products that are 100% recyclable at the end.  This category also includes showing initiatives such as demonstrating in a campaign an example of improved sustainability by measures such as delivering without any packaging.

Entries must be compliant with ACCC guidelines – i.e. must be able to substantiate the claims.  For example, if a product is claimed to be biodegradable, then there must be scientific testing to support that refer:

https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf

http://www.comcom.govt.nz/fair-trading/fair-trading-downloads/green-marketing-and-carbon-claims/.

 

Made in Australia

This category highlights promoting and producing a promotional product or garment utilising the very best of Australian made components, manufacturing, suppliers and embellishers.  All products entered must meet the requirements of the Fair Trading Act for Country of Origin Labelling.

 

Distributor/Supplier Collaboration

This category focuses on APPA distributor and supplier partnerships. Programs must be a result of an idea/concept for the creation of a new, or unique product to meet the direct need of the client. Awarded for creativity and innovation of a locally supplied product by an APPA supplier member or creativity and innovation of an indent product(s) also supplied by an APPA supplier member.  Highlight the collaborative success of working with a valued APPA supplier to achieve exceptional results.

 

Apparel/Wearable Products

This category presents an outstanding branding campaign on any form of apparel, uniform or item that can be worn and used in a creative, flexible and effective application that conveys a consistent brand message to the respective customer/prospective audience. 

 

Best Integration to a Campaign/New Media Category

This category highlights elite campaigns where a promotional product was cleverly integrated into a broader media campaign, whether it be working in well with digital media or traditional advertising. Examples could include a promotional product that creatively features in a digital campaign and demonstrates innovation in linking a physical promotional product with social media for example.

 

Supplier Awards

We invite suppliers to enter a submission which will be judged by a panel of industry experts.  This category allows suppliers an opportunity to demonstrate aspects of your business processes, show how you perform well across the board and how you effectively maintain client relationships.

Best Supplier Award

Best Supplier recipients are assessed on the following criteria:

  • Customer Service – processes used to ensure customers are responded to in timely manner, with correct information (e.g. staff product knowledge, sharing inboxes etc). Willingness to help -flexibility, customer support, Pro-active Sales and Service – how does your company actively seek more business? Website – what makes your website user friendly, how effective is its functionality etc. Stockholdings are consistent.
  • Product Quality – testing methods both overseas and locally to ensure products meet required standards, ethical/social responsibility.
  • Decoration Quality if applicable – testing methods both overseas and locally to ensure decoration methods are of superior quality.
  • Catalogue Quality if applicable – aesthetic look/feel, product information.
  • Creative Response – how do you go above and beyond to help your distributors make sales through creativity?
  • Response time to briefs/quote requests – how do you ensure you meet fixed turnaround times?

 

Best Boutique Supplier

A boutique supplier is smaller in size and outside the major suppliers in AUS and NZ.

 

Best Boutique Supplier recipients are assessed on the following criteria:  

  • Customer Service – processes used to ensure customers are responded to in timely manner, with correct information (e.g. staff product knowledge, sharing inboxes etc). Willingness to help -flexibility, customer support, Pro-active Sales and Service – how does your company actively seek more business? Website – what makes your website user friendly, how effective is its functionality etc. Stockholdings are consistent.
  • Product Quality – testing methods both overseas and locally to ensure products meet required standards, ethical/social responsibility.
  • Decoration Quality if applicable – testing methods both overseas and locally to ensure decoration methods are of superior quality.
  • Catalogue Quality if applicable – aesthetic look/feel, product information.
  • Creative Response – how do you go above and beyond to help your distributors make sales through creativity?

Response time to briefs/quote requests – how do you ensure you meet fixed turnaround times?

 

Decoratoration Services Award

Best Decoration Services Award 

This category allows an opportunity to demonstrate all areas of decoration services to showcase your business processes, show how you perform well across the board and how you effectively maintain client relationships.

 

Best Decoration Service recipients are assessed on the following criteria:

This category allows an opportunity to demonstrate all aspects of decorations services.

 

  • Decoration Quality – what processes and procedures are in place to ensure decoration methods and outcomes are of superior quality?
  • Customer Service – what processes are in place to ensure customers are responded to in timely manner and providing valuable advice with correct information? Has your organisation become an advisor and true partner in improving productivity within its client's business?  How does your organisation look to improve ways of servicing a client to fit their needs and wants?
  • Creativity/Innovation – how do you go above and beyond to help your clients provide superior products through creativity and/or innovation? Can you demonstrate what is unique or innovative about the service / support your organisation provides that clearly differentiates it from its competitors?

 

Industry Awards

The Industry Awards recognise outstanding achievements of individuals within the Promotional Industry.

These awards can be self-nominated or nominated by a peer.

 

APPA Industry Distinction Award

About the Award

The APPA Industry Distinction Award recognises individuals who champion the value of branding and in doing so have made a significant contribution in the growth and success of the promotional product industry. Nominees of this award will be held in high regard by their peers, and demonstrate that they have given their time, energy, and resources to further the industry.

Award Criteria

The APPA industry distinction award recognises the achievement and commitment of an individual to the promotional product industry rather than to any one company. As such, the recipient of this award will have:

  • Made a significant contribution or achievement at the local or national level.
  • Fostered and enhanced the “supplier/distributor’ supply chain relationship.
  • Demonstrated a capacity to inspire, mentor or lead, and whose expertise is valued.
  • Raised the professionalism of the industry through their contribution or achievement.

 

APPA Young Achiever Award

About the Award

The APPA Young Achiever Award recognises and celebrates the future of our industry by acknowledging exceptional young achievers, up to the age of 35 as at 1st June 2018 with at least 2 to 5 years’ service in the promotional industry and with a clear affiliation with APPA. 

Award Criteria

The winner of the APPA young achiever award will:

  • Will show promise as a future promotional industry leader.
  • Demonstrate outstanding commitment to their professional learning and personal development.
  • Possess skills and attributes that clearly set them apart from their peers.
  • Have the capability to invigorate and change our industry in exciting ways.
  • Provide an example of a successful innovative product, idea, or solutions.