What should I tell my promotional products company?

  • The audience and objectives of your promotion. (To reward consumers? Increase sales? Acknowledge external business partners or internal staff? To brand or increase attendance to an event?)
  • The response you want from the recipients of these products.
  • The information about your brand that you want to communicate.
  • The information from the recipients you would find useful, if you were able to obtain it.
  • Historically, some of the other promotions done by your company.
  • What would you like the recipients to think about your company after the promotion is finished?