Industry Benchmarking

APPA conducts regular Promotional Industry Benchmarking Surveys to collect benchmarking data about the Australasian promotional products industry.

Past and future surveys focus on:
- Business Growth & Confidence
- Products Category Analysis
- Wages/Salaries within the Sector
- Product Margins
- Business Financial Performance
- Revenue Sources

APPA members are eligible to participate in this long-term project, which gives them exclusive access to data and statistics about the promotional products industry so they can:

- Evaluate their performance as it compares to the industry average
- Foster a culture of continuous improvement within their business
- Better understand what makes a company successful
- Improve processes
- Investigate performance gaps for improvement

For more information regarding APPA’s industry benchmarking project, please email