APPA Industry Benchmarking Survey

This May, in proud partnership with Business Benchmarking Solutions, APPA is introducing a new membership benefit that is the first of its kind not only for APPA, but for the Australasian promotional industry.

APPA members are invited to participate, free of charge, in a series of groundbreaking industry benchmarking surveys that will allow participants to access data and statistics about the promotional industry and their place within it.

This year, two surveys will be conducted to gather this information, the first of which will focus on growth and run throughout July.

Non-members will also be invited to participate (at a cost of $200 plus GST per survey), as this will allow a broader range of data to be gathered.

Your data will be delivered directly to Business Benchmarking Solutions, and will not be accessible by APPA, who will have access to generic data only, for the purpose of further understanding the industry and delivering a higher standard of service to its members.  

In preparation, APPA needs to confirm a ‘confidential contact’ for each of its members. This contact will be responsible for entering business-related data into the survey portal and will be able to access survey results once they are released. As businesses will be required to provide private information, this ‘confidential contact’ alone will have full and secure administrator access to the secure benchmarking portal.

The first survey will open in June, prior to which all participants must have confirmed the details of this contact.

More than 300 APPA members have already committed to participating in the survey, an encouraging first response that foretells the success of the wider initiative.  

If you have not yet confirmed a ‘confidential contact’ for your business, please click here.

For more information regarding APPA’s Industry Benchmarking Survey, please email Australasian Membership Officer Kirsten, who can be contacted at 

About Business Benchmarking Solutions

Business Benchmarking Solutions is an IT company that is dedicated to delivering benchmarking solutions to businesses and associations (sponsors) who deal with other businesses.

Offering anonymous but direct performance comparisons to equivalent business groups is at the heart of their comprehensive solutions.

In a digital world, industry bodies must stay up to date with new trends or risk decline and possible extinction. Benchmarking Solutions offers a new opportunity for associations to remain at the helm of the industry by becoming information leaders.

For more information about Business Benchmarking Solutions, please visit the website or contact Asia Pacific Sales Manager Rob White at

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