APPA launches 2020-2023 Strategic Plan

The Australasian Promotional Products Association (APPA) today launched its new Strategic Plan.

The 2020-2023 Strategic Plan is based on a renewed direction for the Association that will see it explore new initiatives that benefit not only members, but also the wider industry.

Watch the video below as CEO Wesley Fawaz and President Robert Williams introduce the new Strategic Plan in greater detail:

You can download and view the 2020-2023 Strategic Plan as a single-page PDF here.

With a new Purpose and Mission Statement, the new strategic plan identifies three strategic platforms under which eight new strategic initiatives are detailed, each comprised of a number of exciting activities and projects.

Ignite the tangible connection between brands and the community.

Elevate, unite and inspire the promotions industry.

Three strategic platforms:





APPA President Robert Williams said, “APPA members have strongly been involved in shaping this plan. Over the past few months members have provided feedback via a membership survey, were consulted via member workshops and attended a strategy planning day with the Board”.

The next important objective for APPA in bringing the Strategic Plan to life is to create and foster a volunteer culture among Association members. APPA will reiterate the need for committees and working groups by ensuring members are actively engaged in delivering this strategy over the next few years.