APPA signs MOU with Australian Marketing Institute (AMI)

APPA and the Australian Marketing Institute (AMI) have identified opportunities to work together cooperatively to strengthen their respective associations and further develop their relationship by signing a Memorandum of Understanding (MOU).

AMI is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia, with the largest network of marketers across the country (AMI).

The MOU aims to assist both organisations to raise their respective profiles and through collaborative efforts, strengthen their organisations and expand and improve their services to their respective members.

AMI and APPA recognize that the MoU will strengthen both their shared positions as active marketing and promotional product related Associations. It will also help build a collaborative team that will be able to strategically marshal resources, and pool their skills, expertise and influence to support members and enhance marketing knowledge and awareness.

The MoU automtically renews each year, which concretes the long term partnership between the two associations.