Recap: 2019 APPA Awards for Promotional Products Marketing Excellence
The best and brightest within the promotional products industry were celebrated in style on the 21st of August at the 2019 Australasian Promotional Products Association (APPA) Awards for Promotional Products Marketing Excellence. 370 of the industry’s elite came together at Waterview in Sydney’s Bicentennial Park to recognise some of the greatest accomplishments (in terms of both creativity and innovativeness) within the Australasian promotional products industry.
This event was made possible by a number of generous sponsors including Personalised Freight Solutions and Imaage 3D Crystal. The gala dinner entertainment was sponsored by PromoCollection, while Gildan Brands was the photo booth sponsor and B2Bpay the pre-dinner networking sponsor.
Upon arrival guests were greeted with drinks and canapes. The opening addresses were given by the sponsor of the gala dinner, PFS, APPA’s president Robert Williams and APPA’s CEO Steve Granland.
APPA has worked with its members for more than thirty years to ensure that high standards are upheld throughout all aspects of the promotional products industry. This was reflected by all the APPA award winners who demonstrated the power of promotional products, the only tangible form of marketing, and their ability to engender strong brand advocacy and profile elevation.
The submissions were of an extremely high calibre across the broad range of categories including; Business to Business, Consumer Gift with Purchase, Distributor Self-Promotion, Limited Budget, Events Merchandise, Not-for-Profit Promotion, and Promotional Product Innovation and Design. Additionally, this year APPA distributor members voted to determine the winners of two brand new supplier category awards - Best Supplier and Best Boutique Supplier- People’s Choice awards.
The Platinum Award for Overall Excellence is awarded by the judging panel to the award entrant considered to be the standout of all entrants recognized for their excellence. This year’s Platinum Award winner was Get Smart Promotions, for their outstanding work in the Promotional Product Innovation and Design category.
APPA’s Marketing and Membership Manager Ky Wilson said; "We are incredibly proud to announce the winners of the 2019 APPA Awards for Promotional Products Marketing Excellence. These awards recognise the phenomenal promotional marketing taking place in our industry. Our winners prove that not only is creativity alive and well in the promotional industry, but they demonstrate how original marketing concepts are delivering measurable and substantial impacts through the campaigns they create. I was particularly impressed with the diversity of the winning campaigns which showed that whatever the brief, there is a creative way to approach it."
The 2019 APPA Awards gala showcased the finest achievements of those who work in the field of Australasian promotional products throughout the past year. Furthermore, it demonstrates how much this field has to offer to the wider marketing industry. We at APPA would like to sincerely thank our valued sponsors and supporters for playing such a vital part in making our event a wonderful evening for everyone involved. We look forward to coming together again next year to celebrate new successes within our industry.