Second APPA member earns MAS Certification

APPA member Diana O’Cobhthaigh, has become just the second industry professional to earn the Promotional Products Association International (PPAI) Master Advertising Specialist (MAS) certification.

Owner of TurnKey Promotions operating out of Hunters Hill NSW, Diana was formally certified with her MAS on 27th May 2020.  Reflecting on the experience she said, “This is a massive milestone in my career and for the industry in Australia.”

Upon graduation only two professionals in Australia hold this designation, so it is indeed a massive achievement. A sentiment shared by Wesley Fawaz, CEO of APPA, stating “It is truly incredible to have another professional in our industry receive this certification. I hope this encourages others to follow and we congratulate Diana for all of her dedication and hard work.”

This level of dedication that has awarded O’Cobhthaigh a place among an elite few in the promotional industry. Individuals with MAS certification are regarded as industry leaders, and rightfully so as they have attained a higher standard of professionalism, knowledge and experience. The certification is acquired through a combination of active employment in the industry, education, industry contributions and the successful demonstration of expertise. It is more than education; it’s about understanding and implementing a higher level of doing business.

Recipients must go through a rigorous curriculum on safety and compliance where they are not only educated on regulations but challenged to adopt new procedures that incorporate them. This includes identifying hazards and ensuring products are safe for children, knowing what chemicals and metals are present in raw materials and the inks used to brand them, understanding safety measures in electronic devices, how to read test reports and the list goes on. MAS professionals don’t just react to what a brand needs, they protect and enhance it. O’Cobhthaigh confirms this has been her business model from day one stating, “I am in business for quality not quantity. I have a book of loyal clients and my goal is to provide the best level of service I can on every single project.”

APPA members receive discounted rate to the PPAI Certification program and earn credits by attending APPA education and events. For more information, go to: https://www.appa.com.au/certification