APPA webinars are designed to keep members on top of trending issues and in front of emerging challenges within the promotional products industry. Each webinar is an exclusive opportunity for APPA members to absorb expert knowledge from a key industry figure or business leader.

APPA members can register to attend upcoming webinars via the Member Resources Portal.

For all webinar enquiries please email APPA Events & Educations Manager, Ida Laino, at ida@appa.com.au.

Upcoming Webinars

New Growth opportunities for distributors: Brand Media and Engagement with Bruce Bolger
Bruce Bolger will cover two significant growth opportunities for promotional distributors:the use of brands for business, event, promotional, rewards and recognition, and corporate amenities (1) and the emerging field of engagement being powered by the ability to connect all employees or other stakeholders through a smartphone application with highly measurable results (2). Bruce will also discuss the marketplaces, their sizes, the decision makers, and the new types of solutions distributors can bring to clients that are mission-critical to most businesses today.
Thursday October 29 9.00am AEST / 11.00am NZST

How to Use Google Marketing (SEO & Google Ads) to Grow Your business Online with Sid Lad
Bruce Clay brings 24+ years of experience serving Digital Marketing clients to show you how you can generate sales through your website. This webinar has been customised for APPA and will show you examples from your industry.
Wednesday November 4 11.00am AEST / 1.00pm NZST

Apparel Unravelled: How to Sell Decorated Wearables with Ease with Sandee Rodriguez
Have you always wanted to sell wearables but you don't know enough about them? Learn from veteran apparel buyer Sandee Rodriguez of D and S Designs how to decide between fabric weights, what a performance shirt is, and how to sell the big brand names. Pick up tips and tricks on sourcing apparel and getting it decorated successfully. Never turn away another profitable order of wearables again!
Tuesday November 17 9.00am AEST / 11.00am NZST

Past Webinars

APPA members can view and download recordings of past webinars through the Member Resources Portal

Past webinar topics have included:

  • How to Create Promotions that Make a Difference (David Betke)
    During this seminar, David Betke discusses how he has used promotional products in conscious campaigns, and how you can create incredibly loyal fans and employees while making a difference in the world.
  • Technology Tools to Increase Efficiency in 2020 (Dale Denham)
    With all we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts with simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play, or work more.
  • Eco-Promo 2.0 and What It Means For The Promo Industry (Ashley Crawford)
    In this webinar, Ashley Crawford, Director of Sales and Marketing at PromoCollection, shared his insights into both current and future eco-trends, and how they are set to change the way the promo industry operates.
  • Managing Change In Your Business (Toni Glass)
    Change is hard and for businesses today, change is more important than ever before. Without change, businesses would lose their competitive edge and fail to meet the ever-changing needs of customers. Change has an impact on most businesses, so it’s important to understand how it can affect your team, and your business.
  • Take Your Social Media To The Next Level (Yvette Adams)
    There are so many social networks and they update constantly. Which social networks should your business be on and how do you get the best results?

If you are an APPA member, please click here to view past webinars.