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Your central source for promotional product data

Promodata converts multi-format supplier product data into a single format to create a standardised industry database of promotional product information. Powered by API technology, Promodata is the connection between suppliers, distributors and end-users, allowing distributors to automatically integrate suppliers’ products directly with their website and business management systems.

Promodata is a joint initiative between the Australasian Promotional Products Association (APPA), Brandconnect and promotional product I.T. specialists.

Promodata Product Flow

Imagine the Possibilities with Promodata

Imagine if your website and business management system were updated daily with the latest product data from your suppliers. Imagine being able to check stock instantly, access the latest products and pricing updates along with discontinued products automatically removed. With Promodata, we remove the need to regularly manipulate and manually enter supplier data and the need to contact suppliers individually.

Get Connected

We connect distributors with the digital flow of accurate product data which provides more convenience, reduces mistakes, saves time and allows distributors to get the right product in their customers hands faster.

Get involved

Access to Promodata is exclusive to APPA members. To find out how you can get involved, email us at or visit the Promodata website to sign up and start the journey today!