Governance and Strategy


APPA’s corporate structure is one of a company limited by guarantee. It is also a large registered not-for-profit entity under the Australian Charities and Not-for-profits Commission Act 2012 (Cth) (ACNC Act).

APPA operates under the rules contained in its Constitution (last adopted 24 November 2016) and is governed by a Board of Directors.

The Board is dedicated to a governance framework which ensures the creation, protection and enhancement of membership value. The Board has also developed a range of operational and membership-focused policies and procedures to support the Constitution in the effective operation of the Association.

The role and responsibilities of the Board are outlined in the Board of Director Charter & Guidelines for Operations and supported by two formal sub-committees with detailed terms of reference:

Strategic Plan 2020-2023

A result of our members' vision, feedback and consultation, the 2020-2023 Strategic Plan outlines a renewed direction for APPA. The Association's new pathway will see it explore new initiatives that benefit not only members, but also the wider industry.

Over this three-year period, the strategic plan will provide our staff, Board, volunteers and members with a purpose to everything we do and guidance regarding the way it should be done. Deeply shaped by the APPA community, here is the APPA 2020-2023 Strategic Plan.

Ignite the tangible connection between brands & the community.

Elevate, unite and inspire the promotions industry.

Strategic platforms




These strategic platforms are supported by eight strategic initiatives which you can learn more about in the video below.