Governance and Strategy


APPA’s corporate structure is one of a company limited by guarantee. It is also a large registered not-for-profit entity under the Australian Charities and Not-for-profits Commission Act 2012 (Cth) (ACNC Act).

APPA operates under the rules contained in its Constitution (last adopted 24 November 2016) and is governed by a Board of Directors.

The Board is dedicated to a governance framework which ensures the creation, protection and enhancement of membership value. The Board has also developed a range of operational and membership-focused policies and procedures to support the Constitution in the effective operation of the Association.

The role and responsibilities of the Board are outlined in the Board of Director Charter and Guidelines For Operations and supported by two formal sub-committees with detailed terms of reference:

Strategic Plan 2020-2023

A result of our members' vision, feedback and consultation, the 2020-2023 Strategic Plan outlines a renewed direction for APPA. The Association's new pathway will see it explore new initiatives that benefit not only members, but also the wider industry.

Over this three-year period, the strategic plan will provide our staff, Board, volunteers and members with a purpose to everything we do and guidance regarding the way it should be done. Deeply shaped by the APPA community, here is the APPA 2020-2023 Strategic Plan.

Ignite the tangible connection between brands & the community.

Elevate, unite and inspire the promotions industry.

Strategic platforms




These strategic platforms are supported by eight strategic initiatives which you can learn more about in the video below.