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07 August 2025

In-Person Events Still Matter Because Efficiency Matters

In a world where everything is just a click away, it’s easy to rely on email threads, online catalogues, phone calls and Zoom calls to do business. But in the promotional products industry, where the power of touch and connection reign supreme, in-person events still hold a vital place.

That’s where the APPA Roadshow shines, bringing suppliers, decorators, service providers and distributors together in one place to foster real relationships, discover the latest products, and ultimately save time.

 

Feel the Product, Trust the Quality

Promotional products are physical by nature. It’s not just about what an item is, it’s about how it feels, how it fits and how it shows up in the real world.

At the APPA Roadshow, you can run your fingers over the fabric of a new uniform range, test the smooth click of a premium pen, feel the grain of sustainable paper products or see how a branded marketing item looks when it's set up in a real-life display. These in-person experiences help you better understand quality, finish and presentation - key elements when recommending products to your clients.

Distributors leave feeling confident in what they’re offering, because they’ve seen, touched, and experienced the products firsthand.

 

Time-saving at its finest

There’s something powerful about real human connection, conversations that lead to creative ideas, quick solutions and stronger partnerships. At the APPA Roadshow, distributors can speak directly with suppliers, decorators and service providers, ask questions, share feedback and explore how to work together more efficiently.

It’s a true business efficiency booster. Instead of spending hours browsing websites or setting up multiple meetings, you can discover new ranges, explore innovations, and connect with multiple businesses - all in one visit!

Fun fact: One meaningful in-person chat can save up to 10 back-and-forth emails, and the average Roadshow visit takes just 1.5 hours but can save you days of online research!

Join us at the next APPA Roadshow

Whether you're a seasoned industry expert or just starting out, the APPA Roadshow is your opportunity to connect, discover and thrive in a time-efficient and energising environment.

It’s not just an event, it’s the most productive day of your season.

Distributors, register for your ticket here! 

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