Queensland-based supplier celebrates a landmark facility opening with more than 330 distributors across a five-day grand opening event
Brendale, QLD – February 2026
Logo Line, one of Australia's leading non-wearable promotional products suppliers, has officially opened the doors to its custom-built Brendale headquarters. If the five-day grand opening event is anything to go by, the industry took notice.
Held from 23 to 27 February 2026, the grand opening welcomed more than 330 distributors from across Australia and New Zealand, alongside supplier representatives from Logo Line's China-based manufacturing partners. Spread across five days, the event gave attendees an immersive look inside a business that has spent 31 years quietly building one of the most capable promotional products operations in the region.
The new Brendale headquarters is a purpose-built, 10,000-square-metre facility designed from the ground up to support Logo Line's growing distributor network. The warehouse alone offers just under 8,000 pallet spaces, giving the business the capacity to hold and dispatch significant stock volumes with speed and precision.
What sets the facility apart is its fully integrated, climate-controlled decoration environment. Every decoration method, from pad printing and sublimation through to screen printing, laser engraving, and digital printing, is performed onsite under controlled conditions. The climate regulation is not just a comfort measure; it directly impacts production quality by minimising environmental variables in ink mixing and printing, resulting in more consistent colour and finish across every order.
The new showroom, showcasing over 800 products, gives visiting distributors a tangible, hands-on experience of the full product range, something that is difficult to replicate through a catalogue or a screen.
Each group of attendees moved through a jam-packed four-hour facility tour, taking in the warehouse, decoration areas, staff facilities, and showroom. But the highlight for many was the hands-on component: distributors got to experience two of Logo Line's decoration methods firsthand, sublimating their own lens cloths and pad printing their own pens to take home as keepsakes.
With a team of just under 200 staff, Logo Line has invested heavily in purpose-built facilities to support its people, from dedicated amenity spaces through to a working environment designed around the daily realities of high-volume promotional production. With 31 years in business, that people-first culture is baked into everything the company does.
“Having so many distributors come through our doors and get hands-on experience of what our team does every single day has been incredibly rewarding. The impact on our organisation has been massive. We are already receiving requests for regular tours, and we have had distributors fly their entire teams up to visit after having such a great time at the grand opening. It was a huge effort from our team to pull this together, and we are truly grateful to everyone who was able to make it.”
Simon Atkinson & Jason Turk, Directors - Logo Line
The grand opening marks not just a milestone for Logo Line, but a signal of where the promotional products industry is heading: toward suppliers with genuine scale, in-house capability, and the infrastructure to back up their promises.
For Logo Line's distributor partners, the message is clear: this new home was built with them in mind.
For more information, visit logoline.com.au
