Webinar Recap: Tariffs & Economic Uncertainty with Evan Lucas
The APPA community recently had the opportunity to hear from one of Australia's most prominent economic commentators, Evan Lucas, in a thought-provoking webinar that tackled the timely topic of tariffs and economic uncertainty.
With over 18 years of international experience in the financial sector and regular appearances on major Australian media platforms including ABC News, The Project, Sunrise, and Sky News, Evan brings a unique blend of economic expertise and behavioural insight. In this session, he distilled complex global trends into actionable insights relevant to our industry.
1. The Global Economic Landscape is Shifting
Evan unpacked the key drivers behind current economic uncertainty, including geopolitical tensions, inflation volatility and fluctuating consumer confidence. He explained how major economies like the US and China are influencing global trade, and what this means for smaller, export-driven markets like Australia.
2. Tariffs and Trade: What It Means for Business
Trade barriers are on the rise again, and Evan explored how tariffs, particularly those imposed or threatened in global supply chains - can influence product pricing, sourcing decisions and customer demand. For APPA members in the promotional products sector, this could mean reassessing supplier relationships or exploring new markets.
3. Human Behaviour in Uncertain Times
One of Evan’s signature approaches is combining economics with psychology. He spoke on how fear, uncertainty and media headlines shape business decision-making, and how leaders can break through the noise by staying focused on data, strategy and long-term thinking.
4. Adaptability is a Competitive Advantage
Businesses that plan ahead, diversify suppliers, and remain agile will be best positioned to navigate the road ahead. Evan stressed the importance of using uncertainty as a catalyst for innovation and resilience rather than a reason for hesitation.
Missed the session?
The full recording is now available to APPA members via the Member Portal under Resources > Webinars.
Whether you’re a supplier, distributor or service provider, this session offers invaluable perspective on managing risk and planning for the future in a fast-changing world.
