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05 November 2025

A New Era for the APPA Roadshow: One United Event in 2026

One Roadshow. Bigger Impact. Greater Connection.

Following the recent supplier member workshops on the future of APPA Shows, and industry research, one message has come through loud and clear, it’s time to consolidate our efforts and deliver one major APPA Roadshow for Australia in 2026.

The APPA Board has made the decision to move away from holding two separate Roadshows in 2026 and instead focus on hosting one unified national event. This strategic change ensures all exhibitors, decorators and distributors can direct their resources, planning and energy into one Roadshow for 2026 - thus creating stronger connections, greater value and a truly national platform for the industry.

This isn’t about reducing opportunities, it’s about maximising them. By focusing our energy and resources into one strong, united Roadshow, we’ll deliver greater value for exhibitors and attendees and create a must-attend event that showcases the very best of our industry.


The 2026 APPA Roadshow will take place in March across five cities:

  • Auckland, NZ – Wednesday 11 March
  • Melbourne – Monday 23 March
  • Sydney – Wednesday 25 March
  • Brisbane – Friday 27 March
  • Perth – Tuesday 31 March

We’re excited to share that with this new direction comes new branding for the APPA Roadshow, a refreshed look that embodies connection, collaboration and expertise. The new design reflects the power of coming together, where creativity meets strategy and where brands, suppliers, decorators and distributors unite to shape the future of promotional marketing. It’s bold, purposeful and designed to signal that this is the Roadshow to be part of in 2026.

What’s next?

  • APPA will officially launch the 2026 Roadshow to exhibitors in the coming weeks, with exciting opportunities to exhibit and sponsor.
  • New Zealand members, we’ll be back in Auckland in March 2026 and with the 3 city September 2026 roadshow to continue supporting your market throughout the year.

Together, we’re building the industry’s biggest and most anticipated annual event, one Roadshow, one vision, one opportunity to connect, collaborate and grow.

 

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