At APPA, we believe the Promotional Products Industry is uniquely positioned to be a leader in sustainable business transformation.
For years, environmental experts, climate scientists, ecologists, and Indigenous communities have warned us about the growing impacts of climate change. Now, more than ever, we are starting to listen and take action.
Today businesses are increasingly being asked, and expected, to take responsibility for their environmental footprint. This pressure is coming from all stakeholders: from informed consumers, evolving legislation on climate disclosures, and national targets like Australia’s 2035 Emissions Target and the 2050 Net Zero Goal.
A 2023 TEADS study found that 75% of Australian consumers want companies to take a clear stance on sustainability. People are actively reducing waste, seeking out sustainable products, and choosing to support businesses that align with their values
Promoting a Better Future has been created to support APPA members as they take practical, meaningful steps towards sustainability.
The program is built as a three-year phased approach that helps businesses understand, adopt, and champion practices that make a real difference.
decision to begin with Net Zero isn’t arbitrary, it reflects a growing reality across industries. By understanding where emissions come from, their intensity, and the impact they have, businesses can begin to make meaningful changes.
That knowledge is the foundation of action.
By joining Promoting a Better Future in its first year, your business will be recognised as a Founding Member, a powerful signal of your commitment to sustainability. Founding Members will have access to exclusive branding, including a digital badge for use on websites, email signatures, and marketing collateral.
To become a Founding Member, you'll need to complete a five-step journey that includes submitting your first Emissions Reductions Targets to APPA.
In Year One, we’re focusing on the emissions produced through the day-to-day running of your business. Here’s what participation looks like:
Through these steps, you'll not only gain clarity on your business’s environmental impact, you’ll also be contributing to a collective industry-wide shift towards more sustainable practices.
By the end of the three-year Promoting a Better Future program, our goal is to have created a confident, informed, and action-oriented membership community. One where sustainable practices are embedded in daily business operations and where continuous improvement becomes second nature.
Together, we can promote a better future.
Join us, and be part of the change our industry and our planet urgently needs. CLICK HERE to register!
