At APPA, we are proud to showcase meaningful initiatives that highlight the power of promotional products to make a real difference. We’re delighted to celebrate a significant milestone achieved by one of our valued members, Swanky Socks.
Through the collective efforts of their distributor community, Swanky Socks has officially donated 50,000 pairs of socks to GIVIT.org.au — a remarkable achievement that reflects the strength of purpose-driven partnerships in our industry.
“Giving back is woven into everything we do at Swanky Socks. Reaching 50,000 donated pairs with GIVIT isn’t just a number — it’s 50,000 acts of kindness, 50,000 moments of dignity. It proves that when business is driven by purpose, we can make a real and lasting difference.”
– Tom Lawrence, Founder of Swanky Socks
GIVIT is a national not-for-profit organisation that connects donors with Australians in need. Using a smart, secure platform, GIVIT matches donations with registered support organisations. From people impacted by natural disasters to those struggling with the cost of living, GIVIT ensures that donated items go directly to those who need them most, with dignity and discretion. Their unique model ensures that essential items, such as the 50,000 pairs of socks from Swanky Socks, are distributed efficiently to frontline charities, councils and services across the country.
This incredible impact has been made possible through corporate orders placed via Swanky Socks' distributor network. Every order has contributed to a growing donation tally, resulting in thousands of socks being delivered to Australians experiencing homelessness, crisis or hardship.
“With the winter months approaching, we see an increased need for socks from the partner charities we support at GIVIT. We’re grateful to Swanky Socks for this donation which will make a big difference to someone doing it tough. A new pair of socks might seem small, but for someone facing homelessness or escaping domestic and family violence, it brings dignity and comfort.”
– Fiorina Parisi, Senior Partnerships Coordinator, GIVIT
Each pair of socks represents more than just a basic essential. It delivers warmth, dignity and care to someone doing it tough. Thanks to Swanky Socks and the support of the APPA distributor community, this milestone was reached with three weeks still to go in the campaign. This is a testament to what can be achieved when businesses rally behind a meaningful cause.
Promotional products are more than just marketing tools — they can be a force for good. At APPA, we’re proud to support and celebrate our members who use creativity and compassion to inspire real change.
