The APPA Awards for Promotional Products Marketing Excellence recognises outstanding contributions by businesses and individuals making positive changes towards a more progressive and sustainable promotional products industry in Australasia.
The APPA Awards seek to highlight members who have raised the industry's profile by generating marketing initiatives that are original, highly creative, socially responsible and environmentally conscious and most importantly, effective in exceeding client goals and expectations.
Each year, a gala dinner is held to celebrate the Awards, winners and finalists in both Australia and New Zealand.
- APPA Awards New Zealand 2022 Gala Dinner: April 13 2022, Alexandra Park Auckland (Entries open November 2021)
- APPA Awards Australia 2022 Gala Dinner: August 24 2022, Crown Palladium (Entries open February 2022)
You must be an existing APPA member, or an employee of an existing member, to participate in the APPA Awards.
Distributor Award Categories
- Event Merchandise
Showcasing the most outstanding event merchandise program. This category demonstrates the highest outcome achievable in brand messaging through the use of unique and quality merchandise, together with onsite event marketing initiatives.
- Integration to a Media Campaign
Highlighting elite marketing campaigns where a promotional product is integral to the broader media campaign, whether it be digital media or traditional advertising. Examples could include a promotional product that creatively features in a digital campaign and demonstrates innovation in linking a physical promotional product to a digital platform.
- Distributor Self-Promotion
Highlighting superior marketing campaigns and promotional products designed to promote the distributors brand and promote sales of the entrant themselves.
- Uniforms, Apparel and Accessories
Recognising outstanding branding campaigns on any form of apparel, uniform or wearable product, and used in a creative, flexible and effective manner to convey a consistent brand message.
- Made in Australia/Made in New Zealand
Highlighting the best marketing campaign or initiative that incorporates locally made promotional products or garments to promote an increase in the client’s sales. In line with ACCC classification, “the product must have undergone substantial transformation within Australia” to be classified as ‘Australian Made’ / All products entered must meet the requirements of the Fair Trading Act for Country of Origin Labelling.
- Sustainable/Eco-Friendly Initiative
Celebrating marketing campaigns and initiatives that incorporate sustainable or environmentally conscious products. This category aims to highlight initiatives and products that reinforce environmental messages or demonstrate improved environmental awareness or measures of waste reduction. Please note that all entries must be compliant with ACCC or CCNZ guidelines, and entrants must substantiate any claims made in the submission.
- Distributor/Supplier Collaboration
Highlighting cases where a collaborative and cooperative relationship between distributor and supplier has achieved exceptional results above and beyond the client brief. Submissions must be the creation of a new or unique product to meet the brief’s requirements.
- Business to Business
Showcasing a promotional product that was integral to a Business to Business (B2B) marketing campaign. The B2B campaign objective could be, but not limited to, introducing products, services, or facilities, increase or convert sales leads, increasing brand awareness, increasing web traffic. This type of activity should be measurable but does not need to be revenue specific and should include a quantifiable audience, element of participation, or another metric.
- Consumer Program/Gift With Purchase
Submissions should champion a consumer promotional product marketing program or campaign through retail or other sales channels. This category can include but not limited to: Consumer and Client Loyalty Gifts, Gift with Purchase, Packaging, Point of Sale and Retail Product Merchandising. This type of activity should be measurable but does not need to be revenue specific and should include a quantifiable audience, element of participation, or another metric.
- Limited Budget
Celebrating the most enterprising and effective promotional product or promotional product campaign where the cost of producing the product itself was less than ten dollars per unit.
- Not For Profit
Promoting the most effective not-for-profit or charitable promotional product marketing program or campaign.
- Promotional Product Innovation and Design
Celebrating innovation and creative development of promotional products or designs for use within a promotional product program or campaign. The innovation/creativity /design must be in response to a brief or generated by the APPA member for the client.
Individual Award Categories
- Industry Distinction
The APPA Industry Distinction Award recognises individuals who champion the value of branding and have made a significant contribution to the growth and success of the promotional product industry. Nominees of this award will be held in high regard by their peers, and demonstrate that they have given their time, energy, and resources to further the industry. This award can be self-nominated or nominated by a peer.
- Young Achiever
The APPA Young Achiever Award recognises and celebrates the future of our industry by acknowledging exceptional young achievers, up to the age of 35 as at June 1 2021 with at least 2 to 5 years’ service in the promotional industry and with a clear affiliation with APPA. This award can be self-nominated or nominated by a peer.
Supplier and Decorator Award Categories*
- Best Supplier
The winner of the Best Supplier category is the APPA member supplier deemed to be the best in the industry by distributors themselves. Entrants are assessed on the following critierea: customer service, product range and quality, decoration quality, creativity and response time to briefs.
- Best Boutique Supplier
The winner of the Best Boutique Supplier category is the APPA member deemed to be the best small, specialist supplier in the industry by distributors themselves. Entrants are assessed on the following critierea: customer service, product range and quality, decoration quality, creativity and response time to briefs.
- Best Decoration Services
The winner of the Decoration Services award is the entrant (APPA decorator or supplier member) that provides the best decoration services in the industry. Entrants are assessed on the following criterea: decoration quality, customer service and creativity/innovation.
*Please note that the APPA Supplier and Decorator Awards are currently being reviewed by APPA and as such, these categories will be subject to change in 2021/2022.