What is a promotional product?
A promotional product is a product that is branded with a logo or slogan to promote a company or send a specific message. Promotional products are usually given away for free by companies as part of a wider marketing campaign.
Promotional products are used globally to promote brands, products, and corporate identites. They are also used as giveaways at events, such as exhibitions, tradeshows and product launches. Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.
How is the industry structured?
Within the promotional products industry, a supplier manufactures, imports, converts, imprints or otherwise produces promotional products which are then offered for sale to promotional products distributors.
Distributors develop idea for using promotional products in a marketing or promotional campaign, buy the items from the supplier and sell them to end users. End users (corporations) rarely buy directly from a promotional product supplier.